NBC: Internet Luddites

I understand that NBC has a vested economic interested in protecting its copyrighted material. Thus, it has been aggressively sending cease-and-desist orders to YouTube every time a Saturday Night clip is posted. But can anyone tell me why a television company with the resources of NBC has not yet figured out how to buffer video? In multiple efforts on a Firefox browser, I was unable to get any of their videos to load beyond the advertisement.


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